How Digital Marketing Actually Works for Activity Centers (And Why We're Seeing 4-5x ROI)

The Visibility Gap Is Costing You Revenue

Here's a reality check: If people don't know you're there, they're simply not going to come.

We've talked to countless park operators who have been around for decades—sometimes 20, 30, or even 40 years—and they still regularly receive customer feedback like:

"Hey, we didn't know you were here!"

Even from people who live just a few kilometers away. This visibility gap is costing parks revenue every single day.

Proven Results: What We're Seeing

At parks where we've been running online marketing campaigns for the past 2 years, we've consistently seen a return on investment of 4-5x.

To put this in perspective: At the park we own (Charleston Aqua Park), we currently spend approximately $100,000 per season on marketing, which generates roughly $500,000 in tracked revenue from those platforms. This represents about two-thirds of our total revenue coming directly from our online advertising efforts.

Transparency Note

We want to be honest: Online marketing doesn't always work for every park, and success depends on various factors. However, based on our experience, it's definitely worth trying, especially if you're looking to grow your customer base and increase bookings.

The Old Way vs. The New Way

Old Approach: Manual Targeting

The old approach involved manually creating target groups. For example, targeting women aged 35-45 within a 100km radius to reach mothers with children aged 6-16.

While this method had its place, today's platforms work very differently.

New Approach: AI-Driven Discovery

Meta (Facebook and Instagram) and Google now rely heavily on machine learning and AI to find the right customers for your business. These systems learn and improve with every interaction, becoming more effective over time.

How Machine Learning Marketing Works

For this machine learning to work effectively, the platforms need detailed data to train their algorithms. This means sharing booking data and encrypted customer information with Meta and Google so they can learn from every purchase who your park's customers are.

The platforms then use this data to:

Target your existing customers with relevant ads
Find new customers who are similar to your best customers
Continuously refine their targeting as they learn more about your business

This data-driven approach is why modern online marketing can be so effective. The AI gets smarter with every booking, improving campaign performance over time.

What Makes Campaigns Succeed (or Fail)

The success of online marketing campaigns hinges on several critical elements:

1. The Right Images and Videos

High-quality visuals are essential for ads to perform well. Think:

Action shots of guests having fun
Happy families experiencing your park
Unique features that set you apart

2. Quality Products and Offerings

Your products need to resonate with your target audience:

Compelling packages
Clear pricing
Easy-to-understand offerings

3. Proper Setup and Optimization

Technical setup matters:

Correct pixel configuration
Proper conversion tracking
Landing page optimization

Why This Only Works with Industry-Specific Software

This is truly an industry first. No other booking platform or point-of-sale system can do this; none even come close.

No other platform has:

The real-world experience of running a park
Understanding of what data to share with Meta and Google
True comprehension of how online marketing works for our specific industry

The integration between your booking system and advertising platforms is what makes the machine learning work. Generic platforms can't provide this level of integration.

Getting Started

Timeline to See Results

Expect 2-3 months before seeing meaningful results. The algorithm needs time to learn.

Budget Considerations

Start with a budget you can sustain for at least 3 months. Consistency matters more than big bursts.

Pricing Structure

Our pricing is straightforward and aligned with your success:

One-time setup fee: €2,500 – This covers account setup, initial campaign creation, and the first set of ads
15% commission on tracked revenue – We only succeed when you succeed. This applies to revenue we can directly track from advertising campaigns.

This ensures our interests are aligned with yours.

Capacity Note

This offering is available on a first-come, first-served basis. Due to current capacity, we can only onboard a limited number of parks each season. If you're interested, reach out soon to secure your spot.

After four years of running online marketing campaigns at our own park, we've seen remarkable results and are excited to bring this expertise to our customers.