Sample Privacy Policy for Parks

Privacy Policy

Last updated: [DATE]

This Privacy Policy explains how [YOUR PARK NAME] ("we", "us", or "our") collects, uses, and protects your personal information when you book activities, visit our facility, or interact with our services.

Who We Are

[YOUR PARK NAME] operates [BRIEF DESCRIPTION OF YOUR BUSINESS - e.g., "an aqua park and water sports facility"] located at:

[YOUR ADDRESS]
[CITY, POSTAL CODE]
[COUNTRY]

Contact: [YOUR EMAIL ADDRESS]

What Data We Collect

We collect the following information when you book or visit:

• Contact information: Name, email address, phone number
• Identification: Date of birth, gender (for activity requirements and safety equipment)
• Address: For waivers and legal requirements
• Emergency contact: Name and phone number
• Booking information: Activities booked, dates, times, group members
• Payment information: Processed securely by Stripe; we do not store your card details
• Waiver signatures: Your agreement to safety rules and liability terms
• Visit history: Check-in times, purchases made on-site

We also automatically collect device information, IP address, and browsing behavior when you use our website.

How We Use Your Data

• Provide our services: Process bookings, manage check-ins, fulfill your reservation
• Safety and legal compliance: Verify age requirements, manage waivers, maintain safety records
• Communication: Send booking confirmations, reminders, and receipts
• Improve our services: Understand how guests use our facility
• Marketing: With your consent, send you offers and updates about our services
• Advertising measurement: Understand which ads lead to bookings (see below)

Our Booking Platform

We use wakesys as our booking and management platform. When you create an account or make a booking, your information is stored in the wakesys system. wakesys acts as a data processor on our behalf.

Your wakesys account may work at other facilities using the same platform, but those facilities cannot see your data until you book with them. For more information, see the wakesys Privacy Policy.

Who We Share Data With

We share your data with:

• wakesys: Our booking platform provider (data processor)
• Stripe: Payment processing
• Email providers: For sending booking confirmations and communications

Advertising and Analytics

We use advertising platforms to measure the effectiveness of our marketing. When you complete a booking, we may share data with:

• Meta (Facebook/Instagram): Hashed contact information, demographics, location, IP address, browser info, and purchase details
• Google: Hashed contact information, IP address, browser info, and purchase details
• TikTok: Hashed contact information, IP address, browser info, and purchase details

"Hashed" means the data is converted to an irreversible code before sharing. This helps match conversions to ads without sharing your actual information in readable form.

To opt out: Contact us at [YOUR EMAIL] with the subject "Opt Out of Advertising".

Data Retention

• Account information: Until you request deletion
• Waivers: Retained indefinitely for legal protection
• Financial records: Minimum [7-10] years as required by law
• Visit history: Retained for safety and legal purposes

Your Rights

Depending on your location, you may have the right to:

• Access: Request a copy of your personal data
• Correction: Correct inaccurate data
• Deletion: Request deletion (subject to legal retention requirements)
• Portability: Receive your data in a portable format
• Object: Object to processing for marketing or advertising
• Withdraw consent: Withdraw consent for marketing at any time

To exercise your rights, contact us at [YOUR EMAIL].

Children's Privacy

[ADJUST BASED ON YOUR POLICY] Bookings must be made by someone 18 years or older. Children can be added to a booking by a parent or guardian, who provides their information and accepts responsibility.

Security

We use industry-standard security measures to protect your data, including encryption in transit (HTTPS) and secure payment processing through Stripe.

Marketing Communications

With your consent, we may send you marketing emails about special offers, events, and updates. You can unsubscribe at any time by clicking the unsubscribe link in any email or contacting us.

Booking confirmations, receipts, and safety-related communications are not marketing and will be sent regardless of your marketing preferences.

Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy on our website with the new effective date.

Contact Us

If you have questions about this Privacy Policy or your personal data, contact us at:

[YOUR PARK NAME]
[YOUR ADDRESS]
[YOUR EMAIL]
[YOUR PHONE - optional]