We spent $400k on ads. Now you get the playbook.
Online marketing for parks that actually works. We run a cable park ourselves. After four years and $400,000+ in ad spend on Meta and Google, we've learned exactly what drives bookings. Performance marketing for activity venues, from aqua parks to trampoline parks.
"I had no idea you were here!"
We've talked to park operators who've been running for 20, 30, even 40 years. They still regularly hear this, from people living just a few kilometers away.
This visibility gap costs parks revenue every single day. If people don't know you exist, they're not going to come. Digital marketing for attractions is the most effective way to solve this.
"Hey, I've lived here for 15 years and just found out about your park yesterday!"
Every park operator, every week
Not theory. Our actual numbers.
At our own park, we don't guess. We track everything.
Charleston Aqua Park, 2026 season: $77,489 spent on Meta and Google ads (Meta to 28 August, Google to 7 August) against $380,081 in attributed bookings, a 4.9x return measured in the ad platforms' own attribution, not estimated.
About two-thirds of our total revenue now comes directly from online advertising. We're not guessing. We're sharing what actually works for aqua park advertising, wakeboard park marketing, and activity venue campaigns.
We want to be transparent: online marketing doesn't work the same for every park. Success depends on your location, offerings, and pricing. But based on our experience, it's absolutely worth trying if you want to grow.
The old way is dead.
Manual targeting like "women aged 35-45 within 100km" is outdated. Today, Meta and Google use machine learning to find customers. But AI needs data to learn.
This is where wakesys gives you an advantage. We share your booking data with Meta and Google (hashed and privacy-compliant), so the AI learns from every purchase who your customers really are.
What the AI does with your data
- Retarget existing customers who haven't visited in a while
- Find lookalike audiences: new customers similar to your best visitors
- Automatically optimize ad delivery based on who actually books
- Learn from every single booking to improve over time
Your booking data becomes your competitive advantage
No other booking system can do this integration.
You run your park. We run your ads.
Everything handled. No marketing degree required.
Meta (Facebook & Instagram) campaign management
Google Ads search and display campaigns
Creative strategy and ad copy development
Audience building from your wakesys data
Conversion tracking and attribution setup
Monthly reporting and continuous optimization
Seasonal campaign adjustments
A/B testing of creatives and audiences
No other booking platform even attempts this.
No one else in our industry runs their own park. No one else understands what data to share with Meta and Google. No one else truly gets how performance marketing for activity venues works.
We're the only ones who can offer this level of integrated expertise.
Simple. Aligned with your success.
We only win when you win. No hidden fees.
- Meta & Google account setup
- Pixel & conversion tracking
- Initial campaign creation
- First set of ad creatives
- Audience building from your data
Only charged on net revenue (excluding VAT) that Meta and Google track as coming directly from our campaigns.
$10k ad spend → $50k revenue. After ad spend & commission: You keep $32,500
Note: Ad spend is separate and paid directly to Meta/Google. We recommend starting with $5,000-10,000/month during peak season.
Common questions about park marketing
Everything you need to know about Meta ads for attractions and Google ads for water parks.