Blog

Einblicke in den Betrieb von Freizeitparks, von Betreibern die es selbst erlebt haben.

A Signed Waiver and a Valid Waiver Are Not the Same Thing

For years we did not know that a waiver signed by anyone other than a parent or court-appointed guardian may be worth nothing. The birthday mum cannot sign for the other children. Here is what we got wrong running our own park, what we changed in the software because of it, and the questions worth putting to your own lawyer.

Chris Hilbert·8. August 2026·12 min read

Betrieb

We Don't Bundle, We Upsell: What an Ice Cream Shop Knows About Park Revenue

A flat discount lowers your anchor and a bundle asks guests to decide everything up front. The better move is the ice cream shop upsell, asking for the second scoop at the moment of booking. Updated with the full 2026 season: 2,946 online bookings, a 31.1% attach rate that held through the peak, $12.30 more on every booking, and a side-by-side test showing a combo card changed nothing.

Chris Hilbert·2. Juli 2026

Betrieb

How to Choose a Booking System for Your Attraction Park in 2026

A practical buying guide covering the 7 criteria that matter most: ease of use, industry-specific features, total cost of ownership, integrations, support, mobile experience, and data ownership.

Chris Hilbert·18. März 2026

Betrieb

5 Revenue Optimization Strategies for Water Parks and FECs

Actionable strategies to increase revenue per guest: dynamic pricing, strategic upselling, membership programs, group booking optimization, and seasonal passes.

Chris Hilbert·11. März 2026

Betrieb

Dynamic Pricing vs Variable Pricing: What Attraction Operators Need to Know

Most attractions confuse dynamic pricing with variable pricing. Learn the real difference, why it matters for your revenue, and how to implement true algorithmic pricing.

Chris Hilbert·28. Dezember 2025

Gasterlebnis

Guest Experience Training: What Activity Parks Can Learn from Disney and Chick-fil-A

Learn guest experience frameworks from Disney and Chick-fil-A adapted for activity parks. Includes ready-to-use training templates and scripts for common scenarios.

Chris Hilbert·22. Dezember 2025

Betrieb

The Backwards Planning Method: A Strategic Framework for Growing Your Park

Learn the Backwards Planning Method used by successful park operators. Start with your revenue goal and work backwards to identify exactly what investments will get you there.

Chris Hilbert·15. Dezember 2025

Marketing

How Digital Marketing Actually Works for Activity Centers (And Why We're Seeing 4-5x ROI)

Discover how modern digital marketing with AI and machine learning can deliver 4-5x ROI for activity centers. Learn why traditional targeting is dead and what replaced it.

Chris Hilbert·8. Dezember 2025

Betrieb

The Ultimate Guide to Digital Waivers for Activity Centers

The complete guide to digital waivers for activity centers. Learn how pre-arrival waivers eliminate check-in queues and transform birthday parties.

Chris Hilbert·1. Dezember 2025

Branche

5 Books Every Activity Park Operator Should Read in 2025

Our curated list of 5 essential books for activity park operators, from guest experience to scaling your business. Recommendations from IAAPA conversations.

Chris Hilbert·25. November 2025

Branche

Why Data-Driven Decisions Are the Future of Activity Parks (IAAPA 2025 Insights)

Key insights from IAAPA 2025: The attractions industry needs to move faster toward data-driven decisions. Learn what that means for your park.

Chris Hilbert·18. November 2025

Betrieb

How to Reduce Check-In Queues at Your Activity Park

A practical guide to moving booking, payment, participant details and waiver signing before arrival, with measured completion rates from live parks.

Chris Hilbert·10. November 2025

Betrieb

Group Booking Best Practices for Birthday Parties and Events

Group bookings can represent 30-50% of your revenue, or be your biggest operational headache. Learn best practices for claim links, payments, and check-in.

Chris Hilbert·3. November 2025

Betrieb

Mobile Booking Best Practices: Why 80% of Your Guests Book on Their Phone

Most booking systems were built desktop-first. Here's how to optimize for the 80% of guests who book on mobile, and the conversion improvements you'll see.

Chris Hilbert·27. Oktober 2025