Blog

Insights on running activity parks, from operators who've been there.

Guest Experience Training: What Activity Parks Can Learn from Disney and Chick-fil-A

Learn guest experience frameworks from Disney and Chick-fil-A adapted for activity parks. Includes ready-to-use training templates and scripts for common scenarios.

Chris Hilbert·December 22, 2025·12 min read

Operations

The Backwards Planning Method: A Strategic Framework for Growing Your Park

Learn the Backwards Planning Method used by successful park operators. Start with your revenue goal and work backwards to identify exactly what investments will get you there.

Chris Hilbert·December 15, 2025

Marketing

How Digital Marketing Actually Works for Activity Centers (And Why We're Seeing 4-5x ROI)

Discover how modern digital marketing with AI and machine learning can deliver 4-5x ROI for activity centers. Learn why traditional targeting is dead and what replaced it.

Chris Hilbert·December 8, 2025

Operations

The Ultimate Guide to Digital Waivers for Activity Centers

The complete guide to digital waivers for activity centers. Learn how pre-arrival waivers eliminate check-in queues and transform birthday parties.

Chris Hilbert·December 1, 2025

Industry

5 Books Every Activity Park Operator Should Read in 2025

Our curated list of 5 essential books for activity park operators, from guest experience to scaling your business. Recommendations from IAAPA conversations.

Chris Hilbert·November 25, 2025

Industry

Why Data-Driven Decisions Are the Future of Activity Parks (IAAPA 2025 Insights)

Key insights from IAAPA 2025: The attractions industry needs to move faster toward data-driven decisions. Learn what that means for your park.

Chris Hilbert·November 18, 2025

Operations

How to Reduce Check-In Queues at Your Activity Park

The check-in queue is the single biggest friction point in the guest experience. Learn how pre-arrival waivers and smart systems can eliminate lines entirely.

Chris Hilbert·November 10, 2025

Operations

Group Booking Best Practices for Birthday Parties and Events

Group bookings can represent 30-50% of your revenue — or be your biggest operational headache. Learn best practices for claim links, payments, and check-in.

Chris Hilbert·November 3, 2025

Operations

Mobile Booking Best Practices: Why 80% of Your Guests Book on Their Phone

Most booking systems were built desktop-first. Here's how to optimize for the 80% of guests who book on mobile — and the conversion improvements you'll see.

Chris Hilbert·October 27, 2025